Banking on Retail Media: How Financial Institutions Can Monetize Digital Assets
Explore how banks can transform digital touchpoints into powerful advertising platforms while maintaining their role as trusted financial partners.
Carter
Thoughts, stories and ideas.
Transforming Retail Media: How AI is Reshaping Digital Advertising
Explore how artificial intelligence is transforming retail media beyond basic product recommendations. From real-time personalization to cross-channel integration, discover the advanced applications reshaping digital advertising and learn how retailers can implement AI strategically to drive growth.
The Security-First Approach: Why On-Premise Deployment Matters in Retail Media
As retail media networks grow, choosing between cloud and on-premise deployment is crucial. Discover how a security-first approach with on-premise deployment ensures stronger data protection, regulatory compliance, and greater operational control in today’s dynamic retail media landscape.
2025 Retail Media Technology Showcase: What to Watch at NRF
Retail's Big Show returns in 2025, showcasing transformative retail media technologies and strategies. Discover how AI, first-party data management, and omnichannel integration are reshaping the retail landscape.
Retail Media Networks in 2024: A Year in Review
2024 marked a transformative year for retail media networks, with U.S. digital advertising spending reaching $59.6 billion. From technological advancements to privacy challenges, discover key developments that shaped the industry and learn what leading retailers are doing to prepare for 2025.
The Technical Guide to Retail Media Network Infrastructure
As retail media networks reshape advertising, success depends on robust technical infrastructure. This comprehensive guide explores the critical components, integration requirements, and optimization strategies needed to build a powerful RMN.
Instore to Online: Building an Omnichannel Retail Media Strategy
In today's retail landscape, success depends on seamlessly connecting physical and digital experiences. Discover how to build an effective retail media strategy that drives results across all touchpoints.
2025 Retail Media Predictions: Trends That Will Transform the Industry
Retail media networks are evolving rapidly, driven by technological innovation and changing consumer behavior. Discover the five key trends that will define retail media in 2025 and learn how these developments will reshape the relationship between brands and shoppers.
The Evolution of Retail Media Measurement
Discover how incrementality measurement and advanced analytics are helping retailers capture true campaign impact and make data-driven decisions in today's complex landscape.
Mastering Ad Injection: A Guide for Better Ad Delivery
Learn effective strategies for dynamic ad injection and code obfuscation to enhance ad delivery. This guide provides practical techniques for creating seamless, high-performing digital ads.
Black Friday 2024: The Ultimate Retail Media Playbook
As retailers prepare for retail's biggest shopping event, effective retail media strategies are crucial for success. Learn how to leverage first-party data, synchronize inventory management, and optimize campaign performance to drive meaningful results this Black Friday.
The Retailer's Guide to AI: Driving Growth Through Retail Media
As AI reshapes the retail landscape, leading retailers are leveraging its power to revolutionize their media networks. Explore how AI drives personalization, optimizes campaigns, and boosts ROI—and what it takes to stay competitive in modern retail.
CDP vs First-Party Data Platforms: Which One Does Your Retail Media Network Need?
As privacy regulations tighten and personalization demands grow, retail media networks face a crucial choice in data management platforms. Explore the key differences between Customer Data Platforms and First-Party Data Platforms to make an informed decision for your network
Understanding Supply Side Platforms (SSP): A Key to Maximizing Digital Ad Revenue
Supply Side Platforms (SSP) empower publishers to maximize digital ad revenue through real-time bidding, ad placement, and efficient inventory management
A Guide to Navigating Different Bidding Models in Programmatic Advertising
In programmatic advertising, choosing the right bidding model is crucial for campaign success. Explore CPC, eCPC, CPM, eCPM, and Flat Rate strategies to optimize your ad spend, drive engagement, and maximize conversions
Navigating the Risks: Third-Party Data breaches in Ad-tech
Third-party data breaches in Ad-Tech are on the rise, exposing sensitive information and compromising digital security. Learn about the risks and real-world cases like Dollar Tree and Microsoft, and discover how to protect your business from these growing threats
The Rise of Video Social Shopping: Revolutionizing Retail
Video Social Shopping is revolutionizing the retail space by integrating video content with social media to create a seamless, interactive shopping experience.
Don’t Miss These End-of-Summer Retail Media Trends
Discover the best practices for running effective marketing campaigns on Retail Media Networks (RMNs) this summer. Learn how to leverage first-party data, create engaging visuals, and optimize your ad spend to drive better results.
The Greatest Ad-Tech Glossary Ever
The Ad-Tech world is constantly changing. Whether you're a seasoned professional or new to the industry, keeping up with Retail Media Network terminology can be challenging. Explore our comprehensive glossary below to better understand key terms, concepts and definitions related to Carter.
Personalization in E-commerce: How Tailored Experiences Drive Customer Loyalty
Explore how personalization in e-commerce enhances customer loyalty by creating tailored shopping experiences that drive engagement and conversion.
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The Evolution of Commerce Media : Cross Industry Expansion
Commerce media is reshaping interactions across IT, retail, and ad-tech. Learn how data-driven strategies enhance customer experiences and drive sales.
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What are Retail Media Networks?
Retail Media Networks are transforming retail marketing through first-party data and analytical insights, delivering targeted ads and personalized shopping experiences.
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Understanding Supply Side Platforms (SSP): A Key to Maximizing Digital Ad Revenue
Supply Side Platforms (SSP) empower publishers to maximize digital ad revenue through real-time bidding, ad placement, and efficient inventory management
5 min read